"" What's She Eating Now?: Ads More Novel Than The Novelties Themselves

Thursday, July 2, 2009

Ads More Novel Than The Novelties Themselves

I was in the W4th Street subway station and came across a brilliant ad campaign for Ben & Jerry's newest freezer creation, Flipped Out. The product concept is a sunday already pre-made for you: brownie on the bottom, then ice cream, then fudge topping and they package it upside down so when you turn it over and empty it into a bowl, presto alakazam, its an insta sunday. I checked 4 stores and couldn't find it so unfortunately a review will have to wait but you can click here to see a "how to" video on the Ben & Jerry's website (I guess people lazy enough to value a pre-made sunday may also need an instructional video on how to eat it). To set expectations the sunday definitely looks better in the cartoon ad.

While the jury is still out on Flipped Out, the campaign supporting it is quite cute and awfully clever. Designed upside down, like the product, the ads feature some witty tag lines and cheeky cows. I have included some shots of the best ones below for your a-moo-sment. Enjoy and Happy 4th!


  1. It's funny....I live in VT and hadn't seen these ads until I was in Boston last week waiting for the T. By the way, I finally had Scapes. Very yummy. Thanks for the inspiration. :)Ariel

  2. Thanks for the comment and am glad you enjoyed the scapes! Next week I will actually be guest blogging about scapes and will have some additional recipes to share in that post. Will provide the link when its published. Happy 4th!

  3. ...what'd you think I was going to say?