"" What's She Eating Now?: Anti-Schnitzelism

Friday, April 23, 2010


This just in, the Business Insider's Clusterstock reports that a Citi employee called the cops on the Scnnitzel Truck today. After the truck's proprietor showed his permits, Citi then resorted to claiming the Schnitzel Truck posed a terrorist threat. I suspect whoever is responsible for the company cafeteria's P&L may be behind this but seriously? They are going to bombard the building with thinly pounded meat and potato salad? This certainly one-ups the Anti-Schnitzelism I exposed back in September when Eisenberg's threatened the Schnitzel Truck.

So what is it about the Schnitzel Truck that people find so objectionable? Its German-ish name? Its ability to take lunch orders over the phone and have them waiting for customers when they arrive? The mobile deliciousness of it all? Or maybe, just maybe, Citi is holding a big short position against the schnitzel market.

[April 29 Wall Street Journal post script here. Yes, this made the WSJ.]

[April 30 The Schnitzel Truck returns to its spot in front of Citi. So Tweets the Truck:   schnitzeltruck: Vassup to all our schnombies. Today is judgement day on 54th & lex. Come show your support for the humble schnitz truck.. Be there @ 11:30]

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