It is not often I get excited when something new comes from the folks at Taco Bell, but their new Super Delicious Ingredient Force campaign earns my applause. Featuring 10 taste superheroes, Taco Bell's marketing mavens have created Marvel-esque shorts where this flavor force saves people from eating really un-delicious fast food (this is where you use your imagination that the Taco Bell items it brings to the rescue are indeed the antidote). Here is the first in what their site indicates will be a series of episodes. My favorite characters are Fantastic Rice and the protector of value who wears a helmet while riding his Segway. Enjoy!